Static markdown schedules waste margin by discounting too early or too late, failing to capture real-time demand elasticity. This workflow automates continuous price experimentation and adjustment across channels, using reinforcement learning agents interfaced with pricing engines like Revionics or PROS. The operational upside comes from higher sell-through, reduced inventory holding costs, and recovered margin that would be lost to blanket discounts. Implementation requires integrating with POS, inventory management, and e-commerce platforms to monitor sales velocity in real time.




