Manual pricing in B2B commerce creates margin leakage and operational drag. A custom workflow automates this by triggering on order creation, fetching the customer's negotiated agreement and purchase history from the CRM (e.g., Salesforce), and executing complex tiered or volume-based discount logic via a dedicated pricing engine. This eliminates quote-to-cash errors, ensures contract compliance, and speeds up order processing by removing repetitive validation work for sales and finance teams, directly protecting profitability.




