This workflow automates the continuous governance of marketing investment by setting and enforcing minimum performance targets at the campaign, channel, and tactic level. It replaces manual, after-the-fact reporting with a real-time system that monitors live performance signals from DSPs, ad servers, and analytics platforms. The operational upside comes from preventing budget burn on underperforming assets, reducing the latency of corrective action from days to minutes, and freeing analysts for strategic work rather than constant monitoring.




