Manual CTV buying is a high-latency, high-overhead operation. Teams juggle disparate DSPs, direct publisher portals, and household-level frequency capping across walled gardens, slowing execution and obscuring true performance. A custom AI workflow automates this complexity by deploying specialized agents for audience planning, real-time bid optimization, and cross-platform frequency management. The operational upside comes from reducing campaign launch time from days to minutes, eliminating manual reconciliation errors, and dynamically reallocating spend to the highest-performing streaming inventory based on live attribution signals from platforms like Trade Desk, Google DV360, or Amazon DSP.




