When you integrate generative AI into Smartling's translation memory, workflow automation, or real-time content APIs, you are injecting an unconstrained model into a process governed by strict brand, legal, and regulatory requirements. Without governance, you risk:
- Inconsistent terminology where AI suggestions deviate from approved glossaries.
- Compliance violations if AI handles sensitive or regulated content (e.g., healthcare, financial disclosures) without proper oversight.
- Brand voice drift as AI-generated translations may not align with established style guides.
- Uncontrolled costs from unmonitored API calls to expensive LLMs for low-value strings. A governance layer acts as a control plane, routing content based on risk, enforcing review workflows, and maintaining an audit trail.




