JobPosting

Google requires the baseSalary property for job listings to appear in its job search experience. This structured field must specify:

• A value (numeric or range)
• A currency code (ISO 4217, e.g., USD)
• A unitText indicating the pay period (HOUR, MONTH, YEAR)

Without valid salary data, the listing is ineligible for enhanced display in Google for Jobs.

The hiringOrganization property links the job to an Organization entity, which should be a fully defined object rather than a plain string. Best practices include:

• Providing the organization's name and sameAs URL to a canonical profile (e.g., LinkedIn, Crunchbase)
• Including the company logo for brand recognition in search results
• Nesting the organization's address if the job is at a specific office

This entity linkage strengthens the employer's presence in the Knowledge Graph.

The employmentType property categorizes the role using a controlled vocabulary. Common values include:

• FULL_TIME
• PART_TIME
• CONTRACTOR
• TEMPORARY
• INTERN
• VOLUNTEER
• PER_DIEM

Accurate classification ensures the listing surfaces in filtered searches and improves match quality for candidates using Google's job search filters.

The jobLocation property defines where the work is performed using a Place type. For physical locations, include a PostalAddress with addressLocality, addressRegion, and addressCountry. For remote positions, use the TELECOMMUTE value for jobLocationType:

• jobLocationType: "TELECOMMUTE" signals a fully remote role
• Hybrid roles can specify multiple location entries
• Geo-coordinates via latitude and longitude improve local search relevance

The validThrough property specifies an ISO 8601 date after which the job listing is no longer active. This is critical for:

• Preventing expired listings from appearing in search results
• Maintaining data quality and user trust
• Automating listing lifecycle management

Google recommends setting this date accurately and removing or updating the markup once the position is filled to avoid candidate frustration.

For listings to appear in Google's job search, the page must either:

• Be directly crawlable without login walls
• Use the Indexing API to push updates immediately

Additionally, the directApply option can be signaled to indicate candidates can apply without redirection. Google's job search guidelines require the structured data to match the visible content on the page exactly—any discrepancy triggers a manual action.