GNNs model relationships, not just rows. Traditional machine learning treats your supply chain as a spreadsheet, analyzing each supplier in isolation. This linear approach fails because a carbon hotspot is never a single node; it's the emergent property of interconnected tiers, logistics routes, and material substitutions. GNNs operate on graph structures, where nodes are entities (factories, parts) and edges are relationships (ships-to, contains). This allows the model to propagate carbon impact dynamically across the entire network, capturing the systemic interdependencies that linear models miss.