Manual data syncs between Marketo and Salesforce create a 24-48 hour reporting lag, obscuring which campaigns drive pipeline and which leads are sales-ready. This operational blind spot delays follow-up, corrupts attribution, and forces RevOps into weekly reconciliation sprints. A custom multi-agent workflow automates this sync, ensuring lead scores, engagement history, and campaign context flow bidirectionally in real time, turning fragmented systems into a unified revenue engine.




