This custom workflow automates the continuous scoring of leads by synthesizing engagement patterns, firmographic fit, and historical deal outcomes into a dynamic propensity-to-buy model. It eliminates the manual analysis and stale scoring rules that cause sales teams to misprioritize, directly improving conversion rates and pipeline velocity. The architecture ingests data from marketing automation, web analytics, and enrichment APIs, processes it through a retraining pipeline, and pushes actionable scores to Salesforce or HubSpot.




