This workflow automates the defense of recurring revenue from tiered loyalty or subscription programs by identifying members at risk of downgrading before renewal. It ingests usage, transaction, and engagement data from platforms like Salesforce and a CDP to predict attrition risk. The system then triggers personalized communications or milestone offers via Braze or Twilio, directly addressing the value gap that leads to churn. This replaces reactive, manual save attempts with a scalable, predictive operation that protects margin from high-value segments.




