This workflow automates the costly, error-prone manual process of reconciling customer identities across web, app, POS, and CRM systems. It directly reduces marketing waste, improves personalization ROI, and strengthens regulatory posture by enforcing consent at the point of unification. The architecture uses graph-based matching logic to probabilistically link records, governed by configurable rules for data quality thresholds and PII handling, ensuring the unified profile is both operationally useful and legally defensible.




