Manual media planning is a bottleneck, consuming days of analyst time to compile channel mixes, flighting schedules, and KPI projections from fragmented data sources. This workflow automates that repetitive synthesis. Orchestrated agents pull from data warehouses, DSP reports, and CRM systems like Salesforce, applying business rules and predictive models to generate a complete, data-backed plan template. The result is a 70-80% reduction in initial planning labor, allowing strategists to focus on high-value creative and negotiation tasks instead of data assembly.




