Manual data onboarding is a major bottleneck, delaying audience activation by days and degrading targeting precision as customer signals age. This custom workflow automates the ingestion, cleansing, and identity resolution of first-party data from sources like Salesforce, Segment, and web event streams. It transforms raw, fragmented customer data into privacy-safe, actionable segments in minutes, directly feeding platforms like The Trade Desk or Google Ads to improve campaign performance and reduce wasted ad spend.




