This workflow automates the critical, high-frequency decision of where to fulfill each customer order from a network of stores, distribution centers, and drop-ship vendors. It eliminates the manual review and rule-of-thumb routing that creates stockouts, excessive shipping costs, and split shipments. The operational upside comes from maximizing order margin through real-time trade-offs between inventory holding cost, last-mile delivery expense, and promised delivery speed, directly impacting net promoter score and bottom-line profitability.




