Manual event monitoring is a reactive, time-consuming bottleneck that leaves revenue on the table. This workflow automates the continuous scanning of municipal, venue, and social media calendars using specialized NLP agents. These agents classify events by type, scale, and historical impact, quantifying projected demand lift or suppression for specific hotel properties. The result is a forecast-ready signal that feeds directly into pricing logic, replacing hours of manual research with a systematic, auditable data pipeline.




