This workflow automates the recognition of returning guests during the shopping or booking process to offer a personalized rate, distinct from the public BAR. It directly targets the operational bottleneck of manual CRM lookups and generic loyalty discounts, converting high-intent repeat visitors into higher-margin direct bookings. The savings come from reduced OTA commission leakage and increased guest lifetime value, achieved by integrating real-time identity resolution with dynamic pricing logic and the booking engine.




