Manual promotion tracking creates a black hole for marketing spend. Revenue from a 'Summer Sale' is often blended into general bookings, forcing teams to estimate incremental lift and ROI with spreadsheets and assumptions. This leads to unattributed spend, inefficient budget allocation, and an inability to prove which campaigns actually drive profitable demand. A custom automation workflow solves this by enforcing systematic campaign tagging at the point of booking within the Central Reservation System (CRS).




