A decaying customer master creates direct operational cost: wasted ad spend on duplicate profiles, misrouted sales leads, and personalization failures that erode conversion. This workflow automates the continuous scan, match, and enrichment process that marketing operations teams perform manually. It replaces batch-based, error-prone list hygiene with a scheduled agentic system that pulls from your CDP (like Segment or mParticle), calls enrichment APIs (Clearbit, ZoomInfo), proposes merges using probabilistic matching, and routes conflicts for human review in tools like Salesforce or Zendesk.




