This workflow automates a high-friction, manual process: guests seeing an item they want but not knowing how to request or purchase it. By enabling photo-based ordering, you eliminate the need for guests to search menus, call the front desk, or visit a retail counter. The operational upside comes from increased ancillary revenue per occupied room, reduced service call volume, and a novel, brand-differentiating guest interaction channel that operates 24/7 without staff intervention.




