High-frequency A/B testing is a core operational advantage for modern e-commerce, but manual test management creates a bottleneck. This custom workflow automates the full lifecycle: from generating variant code and deploying to Optimizely, to analyzing real-time performance and rolling out winners. The architecture eliminates repetitive engineering toil, allowing teams to run more experiments per week. Savings come from faster iteration cycles, reduced deployment errors, and the ability to capture marginal conversion gains at scale by continuously optimizing the customer journey.




