The last-mile delivery challenge is a major cost center and customer experience bottleneck. Retailers and logistics providers face soaring labor costs, driver shortages, and unpredictable urban traffic, which inflate delivery expenses and delay shipments. For customers, this translates to higher fees, missed delivery windows, and frustration. The pain point is clear: scaling traditional delivery models is economically unsustainable and operationally fragile, directly impacting profitability and brand loyalty.













