A baseline citation report is the foundational dataset against which all future Agentic AEO initiatives are measured. It quantifies your starting position across key metrics like AI Share of Voice, citation velocity, and sentiment. Building this report requires defining what to track—such as the frequency and accuracy of brand mentions in AI-generated summaries from platforms like ChatGPT and Gemini—and implementing automated scripts to capture this data consistently. This process transforms subjective observations into actionable, data-driven intelligence.
